BOB

BOB loves Fruit and Berries in all their forms.

Since the 1940s, BOB with its fruit and berry products has been a part of many Swedes' childhoods. With fruit and berries from nature without any unnecessary additives and sweeteners, BOB is for many the taste of summer. The taste of having your whole life ahead of you.

When merchant Frank Olof Jansson started his juice factory in Kumla in 1948, he had no idea what a success his products would be. The big breakthrough came in 1952 when one liter bottles of orange juice were launched on the Swedish market. In connection with this, the BOB® brand was also launched. The impact was enormous. Over a million bottles were sold already in the first year.